LO4 Be able to create a proposal using converging technologies to exploit the identified new markets

 The product will be able to support multiple softwares this ensures the user has a choice and gives them freedom to customise their product, although the user can choose what software they use all products that get activated will come already preinstalled with certain app including our store and profile apps which cannot be deleted as all feature come from these apps. We are using all softwares on our product so that it reaches a larger audience as there is a massive market for custom computers with a large variety of people using different softwares. In our app we will have Unreal Engine 4 built in so that users can learn how to create their own games and publish them to our store if it meets our criteria. On our store page we will show advertisements for different things such as new videos games new controllers anything related to gaming. Although this is a console it can be turned into a workstation that can run all adobe softwares with ease and all Microsoft office apps.

For my product I believe I will need both above the line and below the line marketing methods to reach a large audience and also the target audience of my products so one below the way method would to be to sponsor tech YouTuber like Linus tech tips or Jayz two cents this is a good way to reach people apart of my target audience as these influencers also reach these people. Another method of below the line that could be used to market my product would be to create a promotional video and post it on our social media and we would try and share the video as much as possible. A above the line method that could be used is bus wrapping in major cities this is a good way to get out to several people as this would be seen by thousand possibly hundred of thousands. We can use another method of above the line with a TV advert this will reach millions of people and be beneficial as this advert will tell people where buy our product and why they should buy it over any traditional laptop.